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Tutorial Roadmapping for Strategy Support

abstract Formulating and deploying a strategy requires a combination of vision and analysis. Roadmapping is a tool to explore and articulate future needs and trends for different dimensions, such as the market and customer context, the product portfolio, the technology, competences and supply chain, and processes. Roadmapping helps by relating these different dimensions in time, with a horizon of many years. We will discuss how to create and maintain roadmaps and give practical tips on the format.

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