A Method to Explore Synergy between Products
abstract
Many companies struggle to benefit from similarities between products they sell.
The challenge is to find these commonalities that can be shared between products, while the product value for different customers is not (too much) compromised.
A method is provided to understand the playing field both in marketing and technology.
Better understanding of the playing field facilitates choices about synergy.
status:
draft
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Gaudí Systems Architecting
