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A Method to Explore Synergy between Products

abstract Many companies struggle to benefit from similarities between products they sell. The challenge is to find these commonalities that can be shared between products, while the product value for different customers is not (too much) compromised. A method is provided to understand the playing field both in marketing and technology. Better understanding of the playing field facilitates choices about synergy.

download article in pdf, size: 0.63 MB
slides in pdf, size: 0.60 MB
source files in Latex and Visio 5.0, size: 0.81 MB
status: draft
download statistics: Slides: 2175 downloads
Paper: 970 downloads

figures

MPBAmapping.stamp.gif MTEStypesOfSynergy.stamp.gif EPLOapproach.stamp.gif MPBAexplore.stamp.gif MPBAproductMarket.stamp.gif EPLOworkFlowAnalysis.stamp.gif MPBAproductMarketMap.stamp.gif MPBAfeaturesTechnology.stamp.gif MPBAvalueCriteria.stamp.gif PFproductFeatureMapWithNumbers.stamp.gif HMPAprojectsCase.stamp.gif

History

0 July 11, 2010 Gerrit Muller
  • Created, using Exploring Product Lines presentation as starting point, no changelog yet