The Balancing Act Of Productification

abstract Many companies struggle how to benefit from similarities between projects, systems or products. We see that project oriented companies try to benefit from similarities by creating products that perform often used functions. Companies delivering catalogue products try to benefit from similarities between products by standardizing components or platforms internally. In practice all these attempts are only partially successful; practice turns out to be more difficult than theory.

We will illustrate the balancing act with examples from Health Care.

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